We are a young company from Switzerland, which has partnered with renowned suppliers from the automotive to the med-tech industry to develop an understated, high-end electric cigarette in the form and size of a traditional tobacco cigarette.
Like most start-ups, especially the ones developing a hardware product from scratch, we rely on outside investments. Luckily, we are not only among those that were able to find many supporters that lend us their trust and became shareholders but also among the very few to find a way to process and manage investments and a large base of shareholders in the easiest and most efficient way. Together with the help of Zurich based Aktionariat AG we have started to tokenize parts of our shares so that today it’s possible to directly buy shares of our company without intermediaries via the Aktionariat Brokerbot® on this website.
Carnault AG is a Swiss corporation based in Basel with trade register number CHE-352.010.237. Its purpose is to create a cigarette that keeps alive the magic of a tobacco cigarette while making the sensation less invasive.
Its capital is divided into 1′028’510 (common) shares with a nominal value of 0.10 CHF each and 5’137’500 (voting) shares, out of which 140′020 shares are held by the company itself. On the basis of a Registration Agreement, Carnault AG shares are registered on the Ethereum blockchain as ERC-20 tokens named Draggable Carnault AG Shares. The current market price per share is 7.00 CHF, implying a market capitalization of 10′795′820 CHF.
The trade history widget shows the five most recent share transactions. The complete trade history is also available for download as a CSV file.
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As long as Carnault cigarettes are not yet available and Carnault AG does not generate any sales, a large focus is on collecting investments. A high trading volume in the CAS Brokerbot may indicate a positive business development.
The Carnault AG was first valued at CHF 1’000’000 with a price of CHF 1.00 per share. When certain milestones were reached or a financing round (during which the price could not be adapted) ended the share price was increased.
As of July 2022 more than CHF 3’500’000 were invested into the Carnault AG.
Carnault Ltd was founded on 31.08.2016. Below is an overview of some of the important milestones that have been achieved since then.
First design prototype of the cigarette
Foundation of Carnault & Co. GmbH
First design prototype of the charging case
First prototype of award-nominated control electronics
Transformation into today's Carnault AG
Development of the "STAY GOLD" slogan
First pre-series prototypes
5x trademark applications
Tokenization of shares
Launch of website & start of pre-order
Although a number of milestones have already been reached and the development of the first generation of the Carnault cigarette is as good as complete, an investment in Carnault AG can still be described as an "early-stage" investment. On the one hand, this means that further company development is associated with risks and uncertainties, and on the other hand, that the investment made has the potential to multiply due to the low company valuation. The highest ever valuation for an e-cigarette start-up was achieved by Juul Labs Inc. in 2018 with a valuation of USD 35,400,000,000.
What does the term "early-stage" refer to in our case?
Risks, among others due to:
Very high potential, among others due to:
There are numerous scenarios for Carnault shareholders as to how their investment could pay off financially in the medium and long term. It should be noted that a return on investment is by no means assured.
Sale of the company
Sale of shares
Dividend (annual distribution of profits)
Buyback of the company
To this day, we are searching for a downside that comes with tokenization, since it seems too good to be true. But thanks to the great work of Aktionariat and LEXR, our search remains fruitless. So let's talk about the things that digitalization improves. There are many of them ...
The processing costs of investments are decreasing
The management of investors has become easier
Micro-investments are possible
Public sales are possible
Sending and receiving shares is easier
Permanent fundraising is possible
Dynamic stock pricing is possible
We consider ourselves fortunate that a high number of 137 shareholders so far have placed their trust in us. Some of the shareholders support us not only with their money, but also with their outstanding expertise in a wide variety of areas. The following list is not exhaustive.
Director of Operations at Dunkermotoren GmbH
Master of Business Administration, Production Management, TUC
Bachelor of Science, Electrical Engineering and Electronics, Hochschule Furtwangen
Senior AI Fellow GSK
Assistant Professor KTH Royal Institute of Technology Stockholm
PhD, Machine Learning, ETH Zurich
Master of Science, Mathematics, ETH Zurich
Plant Manager - Borsi GmbH & Co. KG
Bachelor of Arts, Advanced Management, Steinbeis Hochschule
Bachelor of Engineering, Mechanical Engineering Duale Hochschule Baden-Württemberg
Leitung Geschäftsbereich Innovation und Umwelt IHK Südlicher Oberrhein
Federführung Umwelt der baden-württembergischen IHKn
Former Assistant Coach at SC Freiburg, Women Bundesliga
Former professional soccer player
Kanzlei Lusebrink Kirchzarten
Specialised Tax Attorney and Tax Consultant
Law and Political Science at Albert-Ludwigs-Universität Freiburg
Manager/Director at Drubba Enterprises (Commerce & Business Partner & Official Jeweller of the Sport-Club Freiburg e.V.)
Vice President Sales Russia / CIS at Constantia Flexibles
Master of Arts, International Business, Hochschule Ravensburg-Weingarten
Bachelor of Business Administration, International Business, University of Cooperative
Director at Premag Services AG
Former Director at Premag Präzisionstechnik AG
Executive Partner at D’Antino & De Min GbR
Director at Stertz Pflanzen
Founder SMP Brands (Ridewerk, BARTSTR) & Pre-Seed Investor
Chief Executive Officer at Aktionariat AG
Director PLAIN Project Management & Consulting GmbH
Master of Arts, Business Innovation, University St. Gallen
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